In this podcast episode, hosts Ryan Surratt and Kevin Broughton welcome Ashley Gravano as their guest. Ashley, a veteran of the mortgage industry with 25 years of experience, specializes in branding and social media. The hosts emphasize that as a loan officer, your brand is crucial because people often choose to work with an individual rather than a company.
The podcast’s mission is to help loan officers across the country lead more fulfilling and productive lives by focusing on revenue-generating activities. With this in mind, Ashley shares her insights on branding and social media and how they can help loan officers improve their business.
Ashley starts by discussing her background and how she began working in the mortgage industry 25 years ago in the mailroom. Over the years, she held various positions and found her passion in relationship building, branding, and account management.
Ashley emphasizes that many people are afraid to put themselves out there when it comes to branding and social media. However, she believes being active on social media is essential for loan officers to build their brand. Ashley shares her journey, starting with creating business profiles on platforms like Instagram, Facebook, and LinkedIn. While LinkedIn is typically seen as more business-to-business focused, Ashley explains how loan officers can use it effectively for consumer-facing purposes.
Ashley recommends attending local events and networking with realtors, loan officers, and mortgage companies to establish a local presence. Loan officers can increase their visibility and build relationships with potential clients by getting involved in community activities. Ashley suggests participating in community days or similar events to connect with people in the industry.
The hosts also touch on the challenging market conditions faced by loan officers in recent years. Despite these challenges, they believe working hard and being creative can turn them into opportunities. Ashley provides advice for loan officers who haven’t mastered branding and social media and suggestions for those who already have a strong foundation and want to take it to the next level.
Overall, this podcast episode highlights the importance of personal branding and social media presence for loan officers. It provides practical tips and insights from Ashley Gravano, an industry veteran, to help loan officers enhance their businesses and thrive in a competitive market.
Thanks for tuning into Loan Officer Impact with Kevin Broughton. Week after week, Kevin interviews some of the Mortgage Industry’s top Loan Officers, Influencers, and Masterminds. Remember to like and subscribe to the podcast. You can find Loan Officer Impact on Apple Podcasts, Spotify, Google Podcasts, Stitcher, and Audible.
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